An Introduction to Selro


Introduction to Selro

Please click on the link below to view our introductory video introducing you to Selro. 

Book a Demo Session

If you would like to book an online meeting with a member of our team please click on the link below and select an available time slot. 

A member of our team will be able to give you a demonstration of the system and run through any questions you may have. 

Book A Demo!

14 Day Free Trial

If you would like to test out the system please click on the link below to sign up for a 14 day free trial period.

Once you sign up for a trial with Selro you will be sent a welcome email and assigned an account manager. If you have any questions during your trial period you can reach out to your account manager or our support team at or you can contact us on 0118 4661244

Subscription Packages

If you click on the link below you will be able to view our pricing structure.


If you have just started a trial or a new subscription with Selro, please read our guide below to understand all of the basic features and functions in Selro. 


Introductory Webinar

If you are new to Selro we would recommend watching our introductory webinar, this gives you a complete overview of all the functions and features available in Selro. 

Introductory Webinar


Stock Synchronisation

Selro's stock synchronisation works in near real time. This means your stock levels will be updated across all of your marketplaces within 5 to 15 minutes, once an order is placed. 

Selro also runs a daily stock synchronisation, this means that the quantity in Selro will be pushed to all of your channels once a day, when stock sync has been enabled. 

Selro's stock sync is based on SKU reference, this means your products need to have the same SKU reference across all marketplaces for the stock sync to work. 

The user guide below explains the stock synchronisation in more detail. 

Stock Synchronisation User Guide


Channel Integration

Please see our user guides below for step by step instructions on connecting your marketplaces 

Channel Integration


Inventory Management 

When updating your product information, if you update this in Selro directly you can then push an update to your marketplaces. However if you update your product information directly on your channel, these changes will not automatically import into Selro.

You can bulk update your product information via a CSV file using our bulk actions feature 

Bulk Actions


Listing Management

You can create new listings from Selro to your marketplaces. You can either create these listings in bulk or individually. You can create new listings via the UI or via a CSV file. 

The user guide below explains our listing process in more detail. 

How to create new listings from Selro


Order Management

Within Selro you can integrate your shipping couriers and then generate and print your labels directly in Selro. Your shipping courier will then send the tracking data back to Selro. 

From Selro you can then select 'confirm shipment' and Selro will update the order status back to your channel and submit the tracking data to your channel too. 

For more information on Selro's order management please view our webinar below. 

Currently Selro does not manage returns or refunds. 

Order Management Webinar


Account Integration

Selro will automatically send and generate sales receipts in your accounting System every 6 hours automatically.

Please see user guides below for more information on this feature

Accounting Integration


Business Reports

You can generate and export business reports from Selro, please click on the link below to view the report types available. 

Business Reports


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